Open House Program
An Open House is an especially powerful marketing technique that includes much more than opening your front door for a few hours. Almost 3 of every 4 home buyers visit at least one open house before they buy. Through preparation and follow-up, Lisa Povlow can turn a casual visit into a sale!Contact Lisa Povlow
The Open House Program is a 3-step process whereby Lisa Povlow will:
Step One: Use every means to drive customers to attend.
• Online and traditional advertising
• Direct mail and phone calling
• The familiar Weichert signs
Step Two: Don’t just “show” the home, conduct tours.
• Explain your home’s benefits using detailed highlight sheets
• Emphasize its affordability by presenting mortgage options
Step Three: Follow up
• Contact every visitor who signed your guest registry
• Usually with a phone call within 24 hours