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Your Competitive Edge

Seller's Guide

Thoughtful pricing, strategic marketing, and expert representation at every step.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Client Experience

Trusted by Generations

A legacy of excellence, guidance, and unparalleled service for every client.

"A friend highly recommended Lisa. I am very glad I took her advice. It was a pleasure working with her. Lisa made the process painless, gently steered me through obstacles and made it all fit into my master plan by having the house sold and settled before December. I am most grateful!"
"A friend highly recommended Lisa. I am very glad I took her advice. It was a pleasure working with her. Lisa made the process painless, gently steered me through obstacles and made it all fit into my master plan by having the house sold and settled before December. I am most grateful!"
Caroline F.
"Lisa Povlow is a true professional in her field of real estate. She worked diligently with me on getting a great deal and was with me through every detail of the transaction. Her communication is top notch and I highly recommend her if you need an awesome real estate agent!"
"Lisa Povlow is a true professional in her field of real estate. She worked diligently with me on getting a great deal and was with me through every detail of the transaction. Her communication is top notch and I highly recommend her if you need an awesome real estate agent!"
Chris L.
"Shana and Lisa were extremely professional and were incredibly helpful through the entire process. They had a great plan for selling my house and it worked! Thanks Shana for being there during some stressful times during the process. I will recommend them to others for certain!"
"Shana and Lisa were extremely professional and were incredibly helpful through the entire process. They had a great plan for selling my house and it worked! Thanks Shana for being there during some stressful times during the process. I will recommend them to others for certain!"
Mariane H.
"Where do we begin? Lisa became our real estate agent because she came highly recommended from people we used to unclutter our house prior to moving. We thought we were going to work with someone else, but because this is such a big deal experience, and the communication from that real estate agent had been very unsatisfactory we decided to take this person’s recommendation and go with Lisa. We cannot say enough about our experience. She has years of experience and it shows. Very professional and certainly knows the business but also personal enough to make you feel like she really hears you and she is working for you and work for us she did! With about a month left before the house is going to go on the market, she jumped in and coordinated last minute work that needed to be done at the house, even stayed in touch with us when she was on vacation, providing information for us to be able to move forward and get some things done while she was out of town. She also has a team of people that works with her to cover every aspect of the experience. We never doubted for a moment that she wasn’t doing everything she could for us to get the best price and to get everything signed, sealed and delivered. With a lot of agents out there to choose from, it can get very overwhelming and confusing, but I would highly recommend Lisa to get the job done for you."
"Where do we begin? Lisa became our real estate agent because she came highly recommended from people we used to unclutter our house prior to moving. We thought we were going to work with someone else, but because this is such a big deal experience, and the communication from that real estate agent had been very unsatisfactory we decided to take this person’s recommendation and go with Lisa. We cannot say enough about our experience. She has years of experience and it shows. Very professional and certainly knows the business but also personal enough to make you feel like she really hears you and she is working for you and work for us she did! With about a month left before the house is going to go on the market, she jumped in and coordinated last minute work that needed to be done at the house, even stayed in touch with us when she was on vacation, providing information for us to be able to move forward and get some things done while she was out of town. She also has a team of people that works with her to cover every aspect of the experience. We never doubted for a moment that she wasn’t doing everything she could for us to get the best price and to get everything signed, sealed and delivered. With a lot of agents out there to choose from, it can get very overwhelming and confusing, but I would highly recommend Lisa to get the job done for you."
Janean W.
"Lisa is truly a breath of fresh air. She made everything go so easily and seamless."
"Lisa is truly a breath of fresh air. She made everything go so easily and seamless."
Christine A.
"Lisa was such a blessing to get me out of a home purchase that was never a good fit for me. My sale happened fast and above market value with comparable homes still sitting on the market. Lisa is talented, hard-working, compassionate and goes above and beyond to help her clients. From scheduling stagers to photos and marketing - everything was delivered perfectly. I am so grateful for Lisa's professional expertise, heart and hustle. You are in very good hands!"
"Lisa was such a blessing to get me out of a home purchase that was never a good fit for me. My sale happened fast and above market value with comparable homes still sitting on the market. Lisa is talented, hard-working, compassionate and goes above and beyond to help her clients. From scheduling stagers to photos and marketing - everything was delivered perfectly. I am so grateful for Lisa's professional expertise, heart and hustle. You are in very good hands!"
Alicia R.
"Lisa and her team have made an impossible dream come true! We had been looking for a multi-generational home in a very specific location for the past five years. She has been patient and we have been to so many homes and properties over the years. In April the unexpected happened and we finally found it. She helped us act fast and land the deal, next was selling two family homes. She had them sold in record time and with amazing offers! She is the best in the business and will make you feel comfortable and guide you every step of the way! She is constantly available day or night! Doylestown is lucky to have Lisa as a leading real estate broker! Thank you Lisa for your support and patience! We could not have pulled this off without you!"
"Lisa and her team have made an impossible dream come true! We had been looking for a multi-generational home in a very specific location for the past five years. She has been patient and we have been to so many homes and properties over the years. In April the unexpected happened and we finally found it. She helped us act fast and land the deal, next was selling two family homes. She had them sold in record time and with amazing offers! She is the best in the business and will make you feel comfortable and guide you every step of the way! She is constantly available day or night! Doylestown is lucky to have Lisa as a leading real estate broker! Thank you Lisa for your support and patience! We could not have pulled this off without you!"
Buyer | Seller
"We had such a fantastic experience working with Shana. From the very first meeting, she was professional, knowledgeable, and incredibly responsive. She listened to what we were looking for and went above and beyond to help us find the perfect home. She answered late-night questions (time zone difference), gave honest advice, FaceTime viewings (because we live out of state), and guided us through the entire process. Shana made a stressful time feel smooth. We felt supported every step of the way. Thanks again!"
"We had such a fantastic experience working with Shana. From the very first meeting, she was professional, knowledgeable, and incredibly responsive. She listened to what we were looking for and went above and beyond to help us find the perfect home. She answered late-night questions (time zone difference), gave honest advice, FaceTime viewings (because we live out of state), and guided us through the entire process. Shana made a stressful time feel smooth. We felt supported every step of the way. Thanks again!"
Serre H.
"My husband and I have known Lisa Povlow, Associate Broker at Keller Williams Real Estate and Luxury International, for a long time, and we are on our fourth tenant for our rental property for over decades. Her intelligence and warmth have made this possible, as she has rich resources to make things happen. She knows her market like the back of her hand, and her network made this possible. She gave us invaluable input on making our rental property more appealing to the right tenants. She is a top-notch communicator, sharp, quick, and caring as if it's her own. She is a rare gem of everything that we could ask for. I would have given her 10 stars, but Google allows up to 5 stars."
"My husband and I have known Lisa Povlow, Associate Broker at Keller Williams Real Estate and Luxury International, for a long time, and we are on our fourth tenant for our rental property for over decades. Her intelligence and warmth have made this possible, as she has rich resources to make things happen. She knows her market like the back of her hand, and her network made this possible. She gave us invaluable input on making our rental property more appealing to the right tenants. She is a top-notch communicator, sharp, quick, and caring as if it's her own. She is a rare gem of everything that we could ask for. I would have given her 10 stars, but Google allows up to 5 stars."
Sofia & David
"Lisa is absolutely the best! From beginning to end, she was there for us and helped through every step of the process. This was the first time purchasing a house and Lisa was great. I would recommend her to anyone, couldn’t have asked for a better experience."
"Lisa is absolutely the best! From beginning to end, she was there for us and helped through every step of the process. This was the first time purchasing a house and Lisa was great. I would recommend her to anyone, couldn’t have asked for a better experience."
Michael G.

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